Member Alert                                
February 2004
Please Welcome the Newest Members of MCMS
Richard Adam MD
Sarwat Malik, MD
Brian Heppard MD
Tamara Prill MD
T. Catherine Maldjian MD
Your County Medical Society at Work

· As of this writing, MCMS is awaiting the arrival (from the Health Department) of 800 more doses of Influenza vaccine. The vaccine will be distributed to local medical practices. The MCMS Board of Directors will meet with Tim McCormick and Sam Huston on February 10th to discuss the Unity/Via merger.
· MCMS spoke with the media regarding the Rochester Health Commission, the proposed Unity/Via merger, Influenza vaccine supply, and childhood obesity.
· Over 50 physicians attended the Keeping the Hope Alive: Spotting and Stopping Potential Physician Suicide program presented by Michael Myer MD and Carla Fine. The program was very well received. The Physician Suicide Task Force will reconvene to discuss next steps. Anyone who is concerned about a physician colleague can contact MCMS for assistance.
· MCMS is working with PriMed, URMC, Aetna, and RCIPA to bring a CME series to Rochester. Details will follow.
· MCMS and local credentialing coordinators met with the Center for Affordable Quality Healthcare (CAQH) to participate in a demonstration of the use of a web-based credentialing application. Feedback from this session will be used to modify the current CAQH web-based form so that it captures information needed to be credentialed by health plans as well as hospitals. Currently, the MCMS copyrighted Uniform Application Form fills this need.
· Phase 2 of the Physician Workforce Study continues. The Financial Issues subgroup is reviewing ways to establish thresholds to determine specialty shortages, examining benchmark income data sources and looking at ways to improve efficiencies. The Making Rochester a More Attractive Place to Practice Medicine subgroup is looking at ways to showcase Rochester to residents and fellows. Strategies include mortgage relief and social events. The Collaboration subgroup began a review of barriers to collaboration and development of strategies to overcome them.
· MCMS participates in Demand Treatment!, CTAAB Advisory Board, Finger Lakes Health Systems Agency Board, Preferred Care Provider Relations Committee, Excellus BCBS Corporate Medical Policy Committee, the United Way Health Care Campaign, the Adult Immunization Coalition, the Community Transition Task Force, the Women's Health Partnership, READII (Racial and Ethnic Adult Disparities In Immunization), Creating the Network: Moving from Challenges to Opportunities for our Youth and Leapfrog, Community Guidelines and Reducing Medical Errors initiatives of the Rochester Health Commission(RHC), as well as the RHC Board.
· MCMS leadership continues to meet monthly with representatives from Excellus BCBS Rochester Region and Preferred Care.

MCMS Welcomes New MSSNY Executive Vice President
William R. Abrams New Head of NY State Medical Society Lake Success, NY (1/6/2004) -William (Rick) Abrams, former COO of the American Health Care Association, has been appointed Executive Vice President of the Medical Society of the State of New York (MSSNY). Mr. Abrams succeeds Charles N. Aswad, MD, who has served as MSSNY's Executive Vice President since 1993. Before joining the American Health Care Association in 2000, Abrams spent 10 years as Vice President and then President and CEO of the New Jersey Association of Health Care Facilities. Prior, he had worked for New Jersey Governor Thomas Kean in a variety of assignments, including: Ombudsman for the Institutionalized Elderly, Director of Government Relations in the New Jersey Department of Health, Deputy Attorney General and Assistant Counsel to the Governor. Mr. Abrams earned his BA from the University of Minnesota and his JD, cum laude, from Seton Hall University School of Law.
Battle of the Bands: The JD's vs. MD's…

At the Crowne Plaza on Saturday, March 6, 2004 - 6:30 to 11:00 PM. Tickets price is $75 per person which includes food from Tony Gullace - Max of Eastman Place, wine from Century Liquor, beer and loads of entertainment. Bands include:
Attorney Brian McCarthy and the Showvinistics
Dr. Dick Bolt and the Tullamore Celtic Band
Attorney Ernie Santoro and Doubletake
Dr. David Siegel and Dance or Die
Attorney Mike Cooney's Special Counsel
Dr. Charlie Oster and Bandit
Dr. Bob Russo and The Referrals
Honorary Chairman - Mayor Bill Johnson
Pete Dobrovitz, Executive Director of Big Brothers Big Sisters of Greater Rochester & Darren Mark, from WOKR13
Drum Extravaganza with John Beck, former Principal Timpanist Rochester Philharmonic
The School of the Arts Jazz Combo & the Evan Smoker Trio
The Commission Project is sponsoring the event. Co-producers include: The Monroe County Bar Association, The Monroe County Medical Society, and prime8media. The event proceeds will benefit the following charities: St Joseph's Neighborhood Center - sponsored by the Medical Society, Foundation of the Monroe County Bar - Supporting the charitable, educational, civic & humane purposes of the Bar, and The Commission Project. Tickets are available through MCMS or from Ticketmaster. The Ticket Express line can be reached at (585) 232-1900. Or, send a check ($75per) to The Commission Project, 500 Panorama Trail, Rochester NY 14625

It's Not Too Early to Order Influenza Vaccine for the 2004-05 Season
Flu vaccine procurement is getting a lot like holiday season advertising. (I swear I saw Santa carving a Halloween pumpkin this year.) Yes, I am reminding you to order flu vaccine for 2004-05 before the 2003-04 season is over. Aventis is currently pre-booking vaccine at $85 per vial. Vaccine can be pre-booked at VaccineShoppe.com
HHS Says, "I've Got Your Number"
After years of discussion, the Federal Register published the final rules regarding the issuance of unique National Provider Identifier (NPI) numbers for all healthcare providers in the country. The number would be a 10 digit identifier which, when implemented, will replace all legacy numbers such as UPINs, Blue Cross and Blue Shield numbers, CHAMPUS numbers, Medicaid numbers and numbers assigned by individual health plans. HHS says the single identifiers will greatly simplify processing of claims. The numbers system is slated to go into effect in May 23, 2005. Physicians, according the HHS, need not apply for their number until that date. MSSNY will be providing members with complete information on procedures for applying for their number.
Fighting Obesity in Children
Working closely with the New York State branch of the American Academy of Pediatrics and with the MSSNY Rural and Preventive Health Committee, MSSNY has issued a memorandum of support for S.4556 (Rath) and A.6563-A (Galef), a bill that would prohibit the sale to pupils of food and drink of minimal nutritional value in vending machines on school grounds or property during the school day. One of the most alarming trends in the obesity epidemic that is sweeping the country is the effect upon the pediatric population. In the MSSNY white paper entitled Weight Management: Promotion of Healthy Lifestyles, MSSNY has pledged to work towards the goal of advocating proper nutrition within the schools and to support efforts to afford good nutritional choices, especially in vending machines and in the lunchroom or cafeteria. Various health care organizations, including the Medical Society of the State of New York, and other groups met this week to discuss possible collaboration on childhood obesity. The objective of the workgroup is to develop a forum in which the organizations will work together on a public policy agenda for preventing and curtailing the obesity in children. The American Heart Association and the American Cancer Society are spearheading this workgroup. (ELLMAN, CLANCY)
Integrative Health Committee
The next meeting of the Integrative Health Committee will take place on February 18th at 7:00 PM in the MCMS Conference Room. The meeting topic: Spirituality and Healing will be presented by Sue Starpoli and Nina Livingston.
Upcoming MCMS Programs/Events

 
02/11/2004 Best Office Practice Tips Roundtable Discussion - Survival Series
03/04/2004 Technology Day: The e-practice at Strathallan
03/06/2004 Battle of the Bands: Doctors vs Lawyers at Crown Plaza
03/10/2004 Communicate with Impact - Ginny Hronek - Survival Series
03/16/2004 MSSNY Legislative Day
03/29/2004 MSSNY Immunization Program at Mario's Via Abruzzi
04/07/2004 Ask the Carrier
04/07/2004 Starting a New Practice
05/05/2004 MCMS Annual Meeting
05/12/2004 Personnel Issues Workshop presented by Underberg and Kessler LLP
06/09/2004 Clinical Law a Panel Discussion
06/17/2004 Workers' Compensation Educational Seminar

Breast Imaging with a Clinical Twist, directed by Wende Logan-Young, MD and sponsored by the University of Rochester, School of Medicine & Dentistry for a maximum of 16 category 1 credits toward the AMA Physician's Recognition Award. April 30 - May 1, 2004 at the Hyatt Regency Rochester, Rochester, New York. Radiologists, who today are assuming an ever increasing role in the diagnosis of breast cancer, need expertise in: 1) Clinical presentation of benign and malignant breast disease, 2) Indications for and methods of performing ductography, fine needle aspiration cytology, and core needle biopsy, 3) Breast imaging, including special views for evaluating the screening and diagnostic patient, ultrasonography, CAD, MRI, scintimammography and 4) the successful management of a breast clinic. Upon completion of this course, participants should be better able to combine clinical and imaging expertise to enable greater accuracy of breast cancer diagnosis.
For further information, contact Kim Cooper at (585) 442-8432 x184 or kimc@ewbc.com.

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